UTM Campaign URL Builder
Add standard campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.
No account requiredRuns in your browserFree tool
What are UTM parameters?
UTM (Urchin Tracking Module) parameters are short text codes that you can add to a URL (or link) to help you track the performance of webpages or campaigns. When a user clicks on one of these custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.
Parameter Definitions
- Campaign Source (utm_source): Required. Use to identify a search engine, newsletter name, or other source. Example: google, newsletter
- Campaign Medium (utm_medium): Use to identify a medium such as email or cost-per-click. Example: cpc, banner, email
- Campaign Name (utm_campaign): Used for keyword analysis. Use to identify a specific product promotion or strategic campaign. Example: spring_sale
- Campaign Term (utm_term): Used for paid search. Use to note the keywords for this ad. Example: running+shoes
- Campaign Content (utm_content): Used for A/B testing and content-targeted ads. Use to differentiate ads or links that point to the same URL. Example: logolink or textlink